品牌視覺及吉祥物設計 branding & mascot design / 平面設計及插畫 graphic & illustration / 視覺廣告 visual advertising

這是一款由豐田汽車生產的小型五門掀背車 - Ractis 的環保袋設計插畫，旨在推廣該車型。插畫以 Toyota Ractis 的車身設計為藍本，使用簡單的線條描繪出車輛外觀，並加入多個個人物品以表達其車廂的大容量特點。

由於該車型的其中一個目標群體是女性，因此整個插畫的風格和設計舖排都以較女性化的感覺出發。插畫以大車廂的概念來吸引該群體的注意。

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We created an eco-bag design featuring the Toyota Ractis, a small five-door hatchback car produced by Toyota, to promote the model. The illustration is based on the Ractis's sleek body design, using simple lines to depict its stylish appearance, and adding personal items to demonstrate its spacious cargo capacity.

Since the Ractis is targeted towards women as well, we incorporated a feminine touch in the illustration and design. By highlighting its large cargo space, we aimed to appeal to the practical needs of this group.

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設計範疇包括:

掛牌設計 Hang Tag Design

插畫設計 Illustration

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project time: 2013

client: Crown motors Ltd.

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