品牌視覺及吉祥物設計 branding & mascot design / 平面設計及插畫 graphic & illustration / 視覺廣告 visual advertising

以胡桃夾子為設計基礎，將不同外觀的胡桃夾子印於保溫瓶上，既實用又可當作擺設。因為產品圖像的印刷技術純熟，保溫瓶的設計能多達數十款的設計，每個胡桃夾子都有其文化和特色。

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設計師重新塑造了胡桃夾子的背景故事，並將傳統的胡桃夾子外觀設計成浮誇的表情，以配合重新塑造的故事。整個設計以 "Don't be a Yes Man" 為核心思想，描述主角胡桃夾子不再是傳統的開合桃工具，而是一個懂得說不的夾子。

 

這個設計旨在通過重新詮釋傳統物品的故事和外觀，將其轉化為現代的設計元素，帶給人們新的體驗和想法。這種設計方法不僅能夠創造出獨特而有趣的產品，同時也能夠讓人們重新思考傳統物品的價值和意義。

我們希望這個設計能夠激發人們對創意和設計的熱愛，並讓人們更加珍惜和重視傳統文化和物品。

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The design is based on the nutcracker and features different variations of the traditional tool printed onto thermos bottles, creating both a practical and decorative item. The designer has reimagined the background story of the nutcracker and redesigned its appearance with exaggerated expressions that complement the new narrative. The central message of the story is "Don't be a Yes Man," which depicts the protagonist nutcracker as a tool that not only cracks nuts but also knows how to say no.

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The design aims to transform traditional items into modern design elements by reinterpreting their stories and appearances, providing people with fresh experiences and ideas. This design approach not only produces unique and intriguing products but also encourages people to rethink the value and meaning of traditional culture and items.

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Thanks to the advanced printing technology used to create the product images, the thermos bottle design can feature dozens of variations, with each nutcracker having its unique cultural and distinctive features.

 

We hope that this design will inspire people's passion for creativity and design, as well as encourage them to appreciate and cherish traditional culture and items even more.

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設計範疇包括:

​故事和概念構思 Concept and Idea

品牌設計 Branding Design

産品設計及開發 Product Design

產品展示設計 Product Display

手機程式設計 Mobile App UI Design

自動售賣機設計 Vending Machine Design

 

project time: 2015 - 18

client: Mugthing

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