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為品牌創造吸睛吉祥物設計|打造高辨識度品牌角色

Mascot Design

吉祥物是品牌人格化的靈魂角色,更是建立情感連結的關鍵橋樑。我們專注於吉祥物設計與品牌角色開發,透過深度品牌訪談與

策略梳理,將核心理念轉化為獨特、親和且具故事性的視覺形象——從概念發想到造型系統化設計,

打造的不僅是圖像,更是能引發共鳴、長期陪伴品牌成長的角色夥伴。

A mascot is the personified soul of a brand and a crucial bridge for building emotional connections. We specialize in mascot design and brand character development, transforming a brand's core essence—through in-depth discovery and strategic refinement—into a unique, approachable, and narrative-rich visual identity. Our process, from conceptualization to full visual system design, aims to create not just an image, but a resonant character that becomes a long-term companion for your brand's growth.

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以手繪的溫暖,誕生最初的靈感模樣
Where the Story Begins | Capturing the Soul on Paper

每一項設計都始於親手勾勒的溫度。我們堅持從手繪草圖開始,在線條與筆觸之間反覆推敲,深入探索每個角色的神態與細節。這不僅是創意的起點,更是我們對「匠心」與「獨特性」的承諾——確保最終的吉祥物,源自最細膩的觀察與最用心的雕琢。

 

Every design begins with the warmth of a hand-drawn sketch. We insist on starting with pencil and paper, iterating through lines and strokes to deeply explore each character's expression and detail. This is not only the origin of creativity but also our commitment to craftsmanship and uniqueness — ensuring every final mascot is born from the most meticulous observation and thoughtful refinement.

從草圖到數位,精雕每一處細節
From Sketch to Digital | Refining Every Detail

手繪定調後,我們將概念導入數位階段,進行精細描繪與系統化調整。
此階段專注於線條的優化、比例的校正、色彩的定調與視覺質感的營造。我們細緻打磨每一處細節,確保角色形象在各種應用場景中,皆能保持一致的精緻度與高辨識度。

透過反覆的推敲與調整,我們讓手繪的溫度在數位創作中延續,最終完成一個視覺精準、應用靈活的成熟品牌角色。

We transition from hand-drawn sketches to the digital phase, focusing on line refinement, proportion adjustment, color finalization, and texture enhancement. Each detail is meticulously polished to ensure visual consistency and high recognition across all applications, resulting in a versatile, brand-ready character.

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建立跨媒介視覺應用系統
Design Application Expansion | Cross-Media Visual Integration

此階段將已完成的吉祥物系統化應用於多元實體與數位媒介,包括印刷品、紀念商品、包裝、環境視覺等。我們建立完整且靈活的應用規範,確保角色在不同載體上保持一致性與品牌質感,實現從視覺設計到實際體驗的完整轉化。

 

This phase focuses on systematically applying the finalized mascot across a range of physical and digital media—including printed materials, commemorative products, packaging, and environmental visuals. We establish clear and flexible application guidelines to ensure consistency and brand quality across all touchpoints, transforming the visual design into tangible experiences.

開始創造您的品牌角色

Start creating
your brand character

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立即聯絡我們,瞭解更多。

Contact us to begin your bespoke design journey.

IDSHK的商標

Member of Industrial Designers Society of Hong Kong

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© 2026 by Mr.Letterless, Hong Kong

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