品牌視覺及吉祥物設計 branding & mascot design / 平面設計及插畫 graphic & illustration / 視覺廣告 visual advertising
第十一屆「戒煙大贏家」無煙社區計劃, 活動主題 T-shirt 設計
COSH_T-shirt Idea sketches
第十二屆「戒煙大贏家」無煙社區計劃活動主題 T-shirt 設計
A T-shirt for the 12th "Smoke-Free Community" program with the theme of quitting smoking and winning.
"鬥志和決心" 是這個活動項目的核心概念。
我們利用大聲喊叫的喇叭形象來代表決心和意志力，同時以心形手勢來象徵身邊人的支持和鼓勵，塑造出親切的形象，並將其位置恰好放在使用者的胸部位置。透過充滿動感的"Just Quit It!"，整體視覺呈現出強烈的感染力，為此活動形象注入強大的渲染力。
"The spirit of determination and resilience" is the core concept of this event.
To embody this concept, we used the image of a loudspeaker to represent determination and willpower, while the heart-shaped gesture symbolizes the support and encouragement of loved ones, creating a warm and relatable image that is positioned directly over the user's heart. The dynamic slogan "Just Quit It!" adds a sense of urgency and energy to the overall visual, making it highly impactful and inspiring. Our goal was to create an event that not only promotes smoking cessation but also instills a sense of determination and resilience in participants, empowering them to take control of their health and well-being.
設計範疇包括:
- 活動主題T-Shirt 設計 T-Shirt Printing Design
project time: 2020
client: Hong Kong Council on Smoking and Health