infiled_logo_before_after
infiled_logo_before_after

Logo - Before/After

infiled_logo_sketch
infiled_logo_sketch

logo design - sketching

infiled_logo_concept
infiled_logo_concept

logo - concept

infiled_logo_revamp
infiled_logo_revamp

concept and core brand values

infiled_logo_003
infiled_logo_003

debossing on the paper

infiled_logo_002
infiled_logo_002

sticker on the glass

infiled_moodboard
infiled_moodboard

moodboard for redesigning the showroom

infiled_showroom_concept
infiled_showroom_concept

concept sketch of the showroom

infiled_showroom_bar
infiled_showroom_bar

concept sketch of the round bar table

infiled_hallway
infiled_hallway

Entrance and hallway of the showroom

infiled_stage
infiled_stage

a stage in showroom

infiled_conference room
infiled_conference room

conference room design

製造商品牌改造方案

Brand Revamp

為一家專營 LED 顯示屏的製造商提供品牌設計再造方案。由企業商標的改造到招待訪客的產品展示廳佈局和視覺設計。

設計方案重新定義商標原有的五色含義,分別為 FUN、ENJOYABLE、TECHNOLOGY、INNOVATION 和 PROFESSIONAL。利用 LED 屏幕的造型作設計元素,為商標原有的五個顏色形象化成屏幕的外形﹐再串聯起各塊屏幕,代表企業各個文化價值的融合和團結的實行力,並使商標整體視覺更具科技感。

而展示廳的再改造工程,集中構思如何把製造商的顯示屏產品,能完美地在客人眼前顯示其優質性能,故採取海底世界為設計主題,希望透過顯示屏的高解像性能,使客人能活像置身海底世界和星空交錯的感覺。

設計範疇包括:

- 品牌識別設計 Brand Identity

- 商標設計 Logo Design

- 展廳主題和改造 Showroom Theme Design

project time: 2018

client: INFiLED